Case study · 2025
ASL Vegan Nutritionist
A personal brand site where ASL video content and client booking finally live in one place.
- Client
- ASL Vegan Nutritionist
- Industry
- Health & wellness
- Platform
- WordPress + scheduling
- Services
- Website Design, Small Business Websites, Accessibility
The challenge
Content lived on social platforms with no home base, and clients booked through direct messages that were easy to lose.
The strategy
Build an owned platform: signed video library, clear service tiers, and integrated scheduling with intake forms.
What we changed
- Built an ASL video library with topic filtering
- Added tiered consultation packages with online scheduling
- Created an intake form that feeds directly into session prep
- Set up an email list with a signed welcome sequence
Accessibility improvements
- Captions and transcripts on the full video library
- Video player controls fully keyboard operable
- Plain-language nutrition content with visual supports
- Intake form with clear labels and error recovery
Results
- +188%
- Booked consultations
- 1,900+
- Email subscribers
- retired
- DM-based booking
More work
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