Case study · 2025
Bearwood Building & Renovation
A portfolio-led contractor site that pre-qualifies leads before the first phone call.
- Client
- Bearwood Building & Renovation
- Industry
- Construction / home renovation
- Platform
- Wix
- Services
- Website Redesign, SEO, Small Business Websites
The challenge
Bearwood was getting leads far below their project minimum, burning hours on calls that never converted.
The strategy
Show the caliber of the work first, state the process plainly, and let the inquiry form do the qualifying.
What we changed
- Built full-bleed project case studies with scope and timeline
- Added a multi-step inquiry form with budget and timeline fields
- Documented the six-phase build process as its own page
- Restructured service areas into individual location pages
Accessibility improvements
- Multi-step form with announced progress and error summaries
- Captions on all process video
- Focus-visible states on every interactive element
- Semantic landmarks across templates
Results
- +3.4x
- Qualified lead rate
- +38%
- Avg. project value
- 4m 12s
- Time on site
More work
Your turn
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