Case study · 2025
Blue Paw Energy
A technical energy company site translated into something homeowners can act on.
- Client
- Blue Paw Energy
- Industry
- Renewable energy
- Platform
- WordPress
- Services
- Website Design, SEO, Accessibility
The challenge
Deeply technical copy and a spec-sheet aesthetic left residential customers unsure whether the company even served them.
The strategy
Split the site into residential and commercial tracks, each with its own language, proof, and savings calculator.
What we changed
- Created two distinct audience tracks from the homepage forward
- Built an interactive savings estimator
- Rewrote technical specs into benefit-first summaries with details on demand
- Added an incentives and rebates resource hub
Accessibility improvements
- Calculator fully operable by keyboard with live-region results
- Data tables with proper headers and captions
- Charts paired with accessible text summaries
- AA contrast on all data visualizations
Results
- +119%
- Residential inquiries
- 2,400+
- Calculator completions
- -31%
- Bounce rate
More work
Your turn
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