Case study · 2025
Cross Communications
A warm, personality-forward site for a two-interpreter team, built around one clear request action.
- Client
- Cross Communications Interpreting Services
- Industry
- Interpreting services
- Platform
- Squarespace
- Services
- Website Design, Accessibility, Small Business Websites
The challenge
The team's warmth and community roots didn't come through online, and service requests competed with a crowded navigation.
The strategy
Put the people front and center with real photography, simplify the menu to five destinations, and give Request Services a permanent home in the header.
What we changed
- Simplified navigation to five clear destinations
- Added a persistent Request Services button
- Introduced real team photography over stock imagery
- Built a community events and resources section
Accessibility improvements
- Contrast-corrected sage and cream palette
- Descriptive alt text on all photography
- Large touch targets on mobile navigation
- Logical heading structure on every page
Results
- +58%
- Service requests
- +41%
- Mobile sessions
- 5
- Nav items
More work
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