Case study · 2024
Hair O' The Dog Pet Salon
A playful small business site that filled the grooming calendar six weeks out.
- Client
- Hair O' The Dog Pet Salon
- Industry
- Local services / pet grooming
- Platform
- WordPress + online booking
- Services
- Small Business Websites, SEO, Website Design
The challenge
Every booking came through phone tag. The salon was invisible in local search and had no way to show off its work.
The strategy
Lead with the dogs. A photo-driven design, transparent pricing by coat type, and online booking that syncs with the salon's existing scheduling tool.
What we changed
- Added online booking with breed and service selection
- Published a transparent pricing grid by size and coat type
- Built a groomer-updatable before/after gallery
- Optimized for neighborhood-level local search terms
Accessibility improvements
- Alt text conventions documented for the gallery
- Booking form usable by keyboard and screen reader
- Text alternatives for all pricing imagery
- AA contrast maintained across the playful palette
Results
- 62% of total
- Online bookings
- ~9 hrs/week
- Phone time saved
- Top 3
- Local pack ranking
More work
Your turn
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