Case study · 2024
Rainbow Alliance of the Deaf
A national advocacy organization given a warm, welcoming home with chapter tooling built in.
- Client
- Rainbow Alliance of the Deaf
- Industry
- Nonprofit / advocacy
- Platform
- WordPress
- Services
- Nonprofit Websites, Website Redesign, Accessibility
The challenge
Chapters across the country maintained inconsistent microsites, and the national organization had no shared identity online.
The strategy
A national hub with a lightweight chapter template that local volunteers can maintain without breaking accessibility.
What we changed
- Built a chapter template system with guardrails for editors
- Centralized national events and conference registration
- Created a resource library with ASL summaries
- Documented an editor playbook for volunteer maintainers
Accessibility improvements
- Editor guardrails that prevent inaccessible content patterns
- Captions and transcripts required on all uploaded video
- AA contrast maintained across chapter color variants
- Annual manual accessibility audit built into maintenance
Results
- 22
- Chapters onboarded
- +76%
- Conference registrations
- -64%
- Editor support tickets
More work
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