Case study · 2024
Texas Deaf Chamber of Commerce
A statewide directory that makes Deaf-owned businesses findable and hireable.
- Client
- Texas Deaf Chamber of Commerce
- Industry
- Business association
- Platform
- WordPress + member directory
- Services
- Nonprofit Websites, Accessibility, SEO
The challenge
The member directory was a spreadsheet exported to PDF twice a year. Members had no way to be found by customers.
The strategy
Turn the directory into the product: searchable, filterable, self-updating, and indexable by search engines.
What we changed
- Built a searchable member directory with member-managed profiles
- Added filters by industry, city, and services offered
- Created member spotlight content templates
- Implemented structured data for each business profile
Accessibility improvements
- Directory filters announced to assistive technology
- ASL video profiles supported on every member page
- Consistent heading structure across generated profiles
- Full keyboard path from search to contact
Results
- 18k/year
- Directory searches
- +41%
- Member renewals
- 92%
- Profiles self-updated
More work
Your turn
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